Tourexpi
The
second edition of the Regional Conference on Brand Africa (Livingstone, Zambia,
22 July) will further advance UN Tourism’s work supporting its Members from
across the region in setting the direction of travel for the years ahead.
Alongside Member States, the conference will also feature the participation of
Affiliate Members from civil society and business, as well as other private
sector leaders.
Promoting
‘Brand Africa’
‘Promoting
Africa to Unlock Tourism Investments and the Sector’s Growth Potential’,
emphasises the importance of collaboration and innovation throughout the
continent.
The
conference will feature a Brand Africa Think Tank. This closed-door forum will
bring together top CEOs, National Tourism Organization general managers, and
private sector stakeholders. The focus will be on developing effective
communication, marketing, and branding strategies to rebuild market confidence
and reinvigorate tourism in the post-pandemic era. This initiative aims to
position Africa as a top global destination by highlighting the continent's
natural assets and cultural attractions.
Investment
Session with a Focus on Zambia
The
conference will also include a session focused on global tourism investment
trends, with a particular emphasis on Zambia. This session will provide
insights into sustainable development opportunities and strategies to attract
and secure tourism investments. Key points to be discussed at the meetings
include:
·
Sustainable Tourism Development
Strategies
·
Enhancing Africa's Global Tourism
Competitiveness
·
Innovation in Tourism Marketing and
Branding
·
Post-Pandemic Recovery Strategies for
the Tourism Sector
·
Investment Opportunities and
Challenges in African Tourism
To
conclude the conference, UN Tourism will launch its “Doing Business Guidebook
for Zambia”, which offers insights and practical guidelines for sustainable
development within Zambia's tourism sector.
The
conference will be held within the framework of the 67th Meeting of the UN
Tourism Regional Commission for Africa
Image
Credit: © UN Tourism
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