Tourexpi
Accor, a world-leading hospitality group, together
with executive travel managers and buyers from 17 leading international
corporations, have launched the Accor Global Leadership Council (GLC),
an innovative advisory board aimed at reimagining the future of corporate
travel and meetings. Established to create a forward-looking vision for
business travel and corporate meetings, the GLC connects business leaders
responsible for corporate travel across diverse industries with senior
executives from Accor. Council delegates include representatives from sectors
such as financial services, engineering, manufacturing, transportation, energy,
professional services and technology.
The first session, which was hosted earlier this
month in Paris by Sophie Hulgard, Chief Sales Officer at Accor, discussed
shifting corporate and traveler expectations; the importance of recognition,
personalization and B2B-focused loyalty; the evolving importance of
sustainability; emerging traveler trends; the role and impact of distribution
and pricing; and a deep-dive on the hosting hotel brand, Sofitel.
The Council delegates, who have a combined employee
base of over 2.7 million travelers, unanimously agreed the top three priorities
for business travel are:
1.
Traveler
experience and well-being – including corporate employee engagement,
wellness, traveler security and digital efficiencies
2.
Cost
management and optimization – including program compliance, pricing,
cost-reduction and cost avoidance
3.
Sustainability –
including sustainable action, carbon budgets and DEI (diversity, equity and
inclusion)
Sophie Hulgard, Chief Sales Officer at Accor and
host of the GLC, commented: “The dynamics of corporate travel are evolving
rapidly. It is essential for both our clients and hospitality businesses to
adapt to new demands and priorities. The GLC is a critical forum for sharing
insights and collaborating on solutions that meet the changing needs of
business travelers and delegates.”
The GLC aims to generate valuable insights and
actionable strategies to drive and transform business travel, impacting the
sector globally. Accor will compile the council's findings into a comprehensive
report to be released later in the year.
Karelle Lamouche, Chief Commercial Officer,
Premium, Midscale & Economy Division for Accor, concluded: "Corporate
travel is undergoing a profound transformation, driven by an increased focus on
flexibility, sustainability, and personalization. Today's business travelers
seek more than just efficiency and comfort; they prioritize sustainability, personalized
experiences, and seamless technology integration. Throughout our business,
Accor is committed to not only meeting these needs but also anticipating them,
ensuring that every journey is as enriching and impactful as the destination
and travel intent itself."
Image
Credit: © Accor
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