Tourexpi
ITB Berlin 2025: The innovative ‘Lives Here’ campaign sets new standards
In
2024 ITB Berlin once again played host to the entire travel industry. In 2025
the aim is to build on that success and further cement ITB Berlin’s role as the
World’s Leading Travel Trade Show. This is where all the players come together
and create an incomparable experience.
The Lives
Here campaign visually establishes ITB Berlin as the epicentre
of travel and tourism. Be it aviation, hospitality, luxury tourism, sustainable
travel or forward-looking innovations – from the latest trends to
groundbreaking technologies and from established players to new startups,
the industry’s pulsating heart is here.
The Lives
Here slogan figures in every segment of ITB Berlin and underscores the
trade show’s role as the home of the global travel and tourism industry.
The graphics have
also been enhanced: familiar motifs from 2024 have been incorporated in a dynamic
mosaic to portray a timeless, attractive global image. The combination
of innovative graphics and a strong message visually makes
ITB Berlin 2025 an outstanding event targeting the entire global tourism
industry.
Experience
the World’s Leading Travel Trade Show live in Berlin under the slogan ‘The
world of travel lives here’ from 4 to 6 March 2025.
Image
Credit: © Messe Berlin
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